Wednesday, March 04, 2009

Kogi BBQ - A Look at the Day in Life of Chef Roy Choi & Efficacy of Twitter

Newsweek just put up this video interview of Chef Roy Choi and his Korean taco empire. The modest chef explains to us the importance of social media vehicles like Twitter and shows us what his 9 am - 3 am 'day' looks like. Did you know that they got hit up by sign-flashing gangs in certain parts of Los Angeles?

5 comments:

One Food Guy said...

Ahh!!! Kogi! I love this stuff! I miss these tacos! I want a truck in Boston as soon as possible! I was following them on Twitter so I knew when they'd be at the Brig when I was in Venice - I got my fix the night before I left town!

I first read about Kogi on Urban Daddy

Passionate Eater said...

EDNBM, we need to come up with a gang sign for Chef Roy Choi's Korean tacos! Maybe just holding out our hands like were holding tacos would suffice.

eatdrinknbmerry said...

PE, that gang sign would be formidable. i can see gangs scaling the fence, crying.

Aliiiiiiiiice said...

Ahhhh! Derr's Roy!

Yeah, not every neighborhood's quite so friendLy or inviting. Lucky for us, that's turning around a bit. Heeeee...

Mister J said...

L.A. Taco review said that if many of the taco trucks in the city did what Kogi did w/ the social networking and a website that informs people where they will be at or certain specials on a location that day, they too can be just as successful.

Twitter is free. Having a website on MySpace or Facebook is free. . .

If a Mexican-style Taco Truck just posted a sign that they have twitter or a site, people would be inclined to seek them out easier.

I have yet to see a truck/trailer other than Kogi post their where-abouts for the public will follow.

"If you make it, they will come. . ."

Blog Widget by LinkWithin

ShareThis