Friday, April 20, 2007

Starburst's New Berries n' Créme: The Power of Viral Advertising

As an advertising art director, I have to keep up with all of the work out at the moment. And if you've seen the recent change in TV spots for Starburst and Skittles... know that this is a huge change for a tough client. So does this commercial... make you laugh or annoy the crap out of you? Videos of people impersonating this Little Blue Boy character are all over YouTube. I was first annoyed when I watched this TV spot, but the more and more I think about it, the funnier it is.

Here are some other great Starburst and Skittles spots for candy lovers out there. Happy Friday! Thanks for reading.

Starburst: Factory
Starburst: Ernie the Klepto
Starburst: Art Class
Skittles: Leak
Skittles: Rabbit
Skittles: Tropical Island


Yoonyang said...

I think the commerical is hilarious. Then again, I like all things random and weird. I feel like it's simliar to the BK King, which was a wildly successful campaign.

eatdrinknbmerry said...

hi yoonyang, yes it's funny. here's where i think they drew inspiration...

prepare to be frightened...

scroll down to "Baby Blue Boy". I'm all about weird campaigns!

elmomonster said...

I laughed my ass off when I first saw that commercial on TV. My friend then looks at me and says "I don't get it."

Apparently he enjoys British humor like the original "The Office" and I just like humorous Brits.

Deb said...

I love Ernie and the Klepto! Those are hilarious...

Christine D. said...

All of those made me laugh at least somewhat. I probably like Blue Boy, Ernie and Art Class the most at the moment.

OH GOD, Pixyland! That's just spandex gone wrong in every way.

eatdrinknbmerry said...

Elmo, yeah actually brits are hilarious. such enthusiasm in their voices.

Deb, I love the factory and leak spot the best - so bizarro!!!

Christine D, how would you like that guy to be your neighbor?

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Eddie Lin said...


i know what you're going to be for halloween this year.

H. C. said...

it's kind of funny (in that freakish WTF way) but it doesn't really drive me to buy the product. Perhaps teenagers will associate with coolness and at least give it a try? (and, oh lordy, put up their own "berries & cream" youtube vids)

Colleen Cuisine said...

I LOOOOOOVE this commercial. It is currently Brian's favorite as well - he goes around the house singing the song (yes, I'm sure you can picture that). If you can figure out how to get people to make YouTube videos impersonating your commercial, you've done something right.

And, hey, everybody remembers the key attributes of the product, right? Berries. and cream. and little lads.

Anonymous said...

I can get twelve sky Gold cheaply,
Yesterday i want to buy 12sky goldfor my brother.
i hope him like it. i will buy twelvesky Gold for him
as birthday present. i like the 12Sky Silver Coins very much.
I usually buy 12 sky gold and keep it in my store.

Anonymous said...

Nice blog~

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